Feature Articles

Launching of TV Advertisements on Fertility Promotion

Ref Number: ESEAOR200701

  • Date1 Jan 2007
  • Category FPA Message
  • Targets Public
  • AuthorFPAHK
  • Topic Others

The Family Planning Association of Hong Kong (FPAHK) launched two new TV advertisements on fertility promotion at a press reception on 30 November 2006. The two 30-second commercials, titled “Father” and “Family”, aim to remind people to “plan early and plan well”. The central message is that family planning is an integral part of a life plan that should be considered with timeliness.

Speaking at the launch, the Hon. Mrs. Rita Fan, Council member of FPAHK, clarified the common misconception that “family planning” is equivalent to “birth control” and “contraception”. In fact family planning or reproductive planning means that a couple takes positive steps to establish their desired family, and is as essential for today’s couples as it was in the past. Mrs. Lina Lo, Vice-chairman of FPAHK, described how the APIs depicted new members to a family as a “heavenly gift” which could only be appreciated by those who had that personal experience. The “gift”, however, should not be taken for granted. Dr. Susan Fan, Executive Director of the Association, noted that people in Hong Kong are increasingly postponing marriage and childbearing to a later age. There was an increase in the number of couples seeking subfertility services in FPA in the past years. Unfortunately many of them had already missed the ideal time for pregnancy when they came, making treatment more difficult.

Renowned actor Mr Wayne Lai and winner of the “Two is Enough?” Slogan Competition, Mr Eric Tse joined the event to share their views on family planning. Mr Tse’s award winning slogan, “Family big or small, family planning is best for all” was adopted as the theme line of the TV advertisements. The event was reported by 15 media agencies. The two TV advertisements would be broadcast during public announcement time slots on all TV channels for one year until November 2007. They can also be viewed at the FPAHK’s web site: www.famplan.org.hk.

The two TV advertisements are part of the Association’s two-year Campaign on Fertility Promotion supported by the IPPF Innovation Fund. It addresses the challenge of the fertility rate in Hong Kong, which is amongst the lowest in the world.